Tag: Strategy
Privacy risk in Australia
This week is Privacy Awareness Week in Australia, and I attended a webinar on AI, automated decision-making and privacy risk, presented by privacy law expert Anna Johnston from Helios Salinger. Over a thousand people registered for the webinar, an impressive effort. The webinar covered a lot of ground. What it mostly did for me was…
Your team is already using AI. Does your organisation know what for?
I just finished a conversation with a long-time client who was keen to show off their new toy – a Claude.ai account their organisation had recently set up. They’d been exploring what it could do and had just discovered something that genuinely impressed them. “Claude – can you see my email?” Yes. “Can you look…
The referral network has changed: have you adjusted?
Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who mentioned you to people they knew was enough to keep the phone ringing. Nobody needed a marketing strategy. But in my experience working with small…
Most businesses are using AI now and most aren’t getting much back
Earlier this year, a report from MIT’s NANDA research initiative landed with a thud on LinkedIn. The finding getting most of the attention: despite somewhere between $30 and $40 billion in enterprise investment in generative AI, only around 5% of AI pilot projects are reaching production at scale with measurable business impact. LinkedIn responded predictably.…
Your website isn’t invisible: it just isn’t showing up where people are looking
Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted. A client came to me earlier this year having noticed exactly this problem. Traffic to their website was up year-on-year. Rankings for their key search terms looked solid.…
