Tag: Communications
The referral network has changed: have you adjusted?
Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who mentioned you to people they knew was enough to keep the phone ringing. Nobody needed a marketing strategy. But in my experience working with small…
Navigating communications and marketing strategies
“I want to do some marketing.” This is how most marketing conversations start. When I ask what they’re trying to achieve, the answer is usually “more money coming in.” That’s a goal, not a strategy. And without strategy, marketing becomes expensive experimentation hoping something works. What marketing actually requires My degree focused on the human…
