Tag: SEO
Your website isn’t invisible: it just isn’t showing up where people are looking
Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted. A client came to me earlier this year having noticed exactly this problem. Traffic to their website was up year-on-year. Rankings for their key search terms looked solid.…
What Cloudflare’s AI block means for SEO and strategy
Cloudflare has started blocking AI crawlers from accessing its clients’ websites by default. This matters because it changes the fundamental economics of publishing online content. For the past twenty years, the deal was straightforward: search engines crawled your content, indexed it, and sent you traffic in return. You got visitors, they got comprehensive search results,…
Embracing digital transformation
Artificial Intelligence, Business Growth, Change Management, Data Analytics, Financials, SEO, Technology, Transformation“We need to do digital transformation.” This statement usually means one of two things: the business has read articles about digital transformation and feels they should be doing it, or they’re experiencing specific problems and “digital transformation” sounds like the solution. Neither is a strategy. What digital transformation actually is Digital transformation means using technology…
Navigating communications and marketing strategies
“I want to do some marketing.” This is how most marketing conversations start. When I ask what they’re trying to achieve, the answer is usually “more money coming in.” That’s a goal, not a strategy. And without strategy, marketing becomes expensive experimentation hoping something works. What marketing actually requires My degree focused on the human…
