SEO
Is Google Ads still worth it for your small business?
For most of the last 20 years, the deal between Google and advertisers was simple: pay for placement and get traffic. It worked because Google’s business model depended on getting…
Your website isn’t invisible: it just isn’t showing up where people are looking
Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted. A client came…
What Cloudflare’s AI block means for SEO and strategy
Cloudflare has started blocking AI crawlers from accessing its clients’ websites by default. This matters because it changes the fundamental economics of publishing online content. For the past twenty years,…
Embracing digital transformation
“We need to do digital transformation.” This statement usually means one of two things: the business has read articles about digital transformation and feels they should be doing it, or…
Navigating communications and marketing strategies
“I want to do some marketing.” This is how most marketing conversations start. When I ask what they’re trying to achieve, the answer is usually “more money coming in.” That’s…
