Marketing
Is Google Ads still worth it for your small business?
For most of the last 20 years, the deal between Google and advertisers was simple: pay for placement and get traffic. It worked because Google’s business model depended on getting…
The referral network has changed: have you adjusted?
Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who…
Navigating communications and marketing strategies
“I want to do some marketing.” This is how most marketing conversations start. When I ask what they’re trying to achieve, the answer is usually “more money coming in.” That’s…
