Tag: Marketing
Is Google Ads Still Worth It for Your Small Business?
For most of the last 20 years, the deal between Google and advertisers was simple: pay for placement and get traffic. It worked because Google’s business model depended on getting people off Google and onto your website. That dependency is weakening, and if you’re still renewing your Google Ads spend on autopilot, it’s a good…
The referral network has changed: have you adjusted?
Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who mentioned you to people they knew was enough to keep the phone ringing. Nobody needed a marketing strategy. But in my experience working with small…
Navigating communications and marketing strategies
“I want to do some marketing.” This is how most marketing conversations start. When I ask what they’re trying to achieve, the answer is usually “more money coming in.” That’s a goal, not a strategy. And without strategy, marketing becomes expensive experimentation hoping something works. What marketing actually requires My degree focused on the human…
