Tag: Strategy
Your website isn’t invisible: it just isn’t showing up where people are looking
Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted. A client came to me earlier this year having noticed exactly this problem. Traffic to their website was up year-on-year. Rankings for their key search terms looked solid.…
What Cloudflare’s AI block means for SEO and strategy
Cloudflare has started blocking AI crawlers from accessing its clients’ websites by default. This matters because it changes the fundamental economics of publishing online content. For the past twenty years, the deal was straightforward: search engines crawled your content, indexed it, and sent you traffic in return. You got visitors, they got comprehensive search results,…
The myth of set and forget technology investments
There’s a pattern that repeats itself across organisations of every size: new technology gets implemented successfully, then the assumption is that it’s sorted for the next five years. The system is running, the migration is done, the CRM is deployed. Move on. Technology doesn’t work that way. What performs well today becomes a liability in…
Digital strategy at the executive level
Business Growth, Change Management, Cybersecurity, Financials, Leadership, Risk, Strategy, Technology, TransformationI’ve sat in boardrooms on both sides of the table – as an internal Head of IT and as an external advisor. I’ve also completed the Australian Institute of Company Directors “Foundations of Directorship” course. The pattern is consistent: technology gets treated as operational support rather than part of digital strategy. IT appears on the…
IT Current State Assessment
Business Growth, Change Management, Cybersecurity, Governance and Compliance, Not-for-Profit, Project Management, Risk, Strategy, TechnologyI’ve worked with not-for-profit and community organisations for years. The pattern is relatively consistent: technology initiatives operate separately from organisational strategy, creating inefficiencies that compound over time. Recently I worked with an NFP to deliver a comprehensive Current State Assessment for their IT function. The process revealed where things were working, where they weren’t and…
