Business Growth
Is Google Ads still worth it for your small business?
For most of the last 20 years, the deal between Google and advertisers was simple: pay for placement and get traffic. It worked because Google’s business model depended on getting…
Your team is already using AI. Does your organisation know what for?
I just finished a conversation with a long-time client who was keen to show off their new toy – a Claude.ai account their organisation had recently set up. They’d been…
The referral network has changed: have you adjusted?
Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who…
Most businesses are using AI now and most aren’t getting much back
Earlier this year, a report from MIT’s NANDA research initiative landed with a thud on LinkedIn. The finding getting most of the attention: despite somewhere between $30 and $40 billion…
Your website isn’t invisible: it just isn’t showing up where people are looking
Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted. A client came…
The myth of set and forget technology investments
There’s a pattern that repeats itself across organisations of every size: new technology gets implemented successfully, then the assumption is that it’s sorted for the next five years. The system…
