Tag: Business Growth
Is Google Ads Still Worth It for Your Small Business?
For most of the last 20 years, the deal between Google and advertisers was simple: pay for placement and get traffic. It worked because Google’s business model depended on getting people off Google and onto your website. That dependency is weakening, and if you’re still renewing your Google Ads spend on autopilot, it’s a good…
Your team is already using AI. Does your organisation know what for?
I just finished a conversation with a long-time client who was keen to show off their new toy – a Claude.ai account their organisation had recently set up. They’d been exploring what it could do and had just discovered something that genuinely impressed them. “Claude – can you see my email?” Yes. “Can you look…
The referral network has changed: have you adjusted?
Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who mentioned you to people they knew was enough to keep the phone ringing. Nobody needed a marketing strategy. But in my experience working with small…
Most businesses are using AI now and most aren’t getting much back
Earlier this year, a report from MIT’s NANDA research initiative landed with a thud on LinkedIn. The finding getting most of the attention: despite somewhere between $30 and $40 billion in enterprise investment in generative AI, only around 5% of AI pilot projects are reaching production at scale with measurable business impact. LinkedIn responded predictably.…
Your website isn’t invisible: it just isn’t showing up where people are looking
Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted. A client came to me earlier this year having noticed exactly this problem. Traffic to their website was up year-on-year. Rankings for their key search terms looked solid.…
