Artificial Intelligence
Is Google Ads still worth it for your small business?
For most of the last 20 years, the deal between Google and advertisers was simple: pay for placement and get traffic. It worked because Google’s business model depended on getting…
Privacy risk in Australia
This week is Privacy Awareness Week in Australia, and I attended a webinar on AI, automated decision-making and privacy risk, presented by privacy law expert Anna Johnston from Helios Salinger.…
Your team is already using AI. Does your organisation know what for?
I just finished a conversation with a long-time client who was keen to show off their new toy – a Claude.ai account their organisation had recently set up. They’d been…
Most businesses are using AI now and most aren’t getting much back
Earlier this year, a report from MIT’s NANDA research initiative landed with a thud on LinkedIn. The finding getting most of the attention: despite somewhere between $30 and $40 billion…
Your website isn’t invisible: it just isn’t showing up where people are looking
Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted. A client came…
What Cloudflare’s AI block means for SEO and strategy
Cloudflare has started blocking AI crawlers from accessing its clients’ websites by default. This matters because it changes the fundamental economics of publishing online content. For the past twenty years,…
