Tag: Data Analytics
AI innovation for business: beyond the hype
AI is everywhere. Every vendor pitch includes it. Every conference has sessions about it. AI innovation is the latest hype cycle in full swing, complete with obviously AI-generated stock images (like the one on this article). For mid-sized businesses, the question isn’t “Should we use AI?” but “What AI innovation actually makes sense for our…
Embracing digital transformation
Artificial Intelligence, Business Growth, Change Management, Data Analytics, Financials, SEO, Technology, Transformation“We need to do digital transformation.” This statement usually means one of two things: the business has read articles about digital transformation and feels they should be doing it, or they’re experiencing specific problems and “digital transformation” sounds like the solution. Neither is a strategy. What digital transformation actually is Digital transformation means using technology…
Navigating communications and marketing strategies
“I want to do some marketing.” This is how most marketing conversations start. When I ask what they’re trying to achieve, the answer is usually “more money coming in.” That’s a goal, not a strategy. And without strategy, marketing becomes expensive experimentation hoping something works. What marketing actually requires My degree focused on the human…
