Tag: Financials
Navigating communications and marketing strategies
“I want to do some marketing.” This is how most marketing conversations start. When I ask what they’re trying to achieve, the answer is usually “more money coming in.” That’s a goal, not a strategy. And without strategy, marketing becomes expensive experimentation hoping something works. What marketing actually requires My degree focused on the human…
The benefits of IT strategy
Business Growth, Change Management, Cybersecurity, Financials, Risk, Strategy, Technology, TransformationMost mid-sized businesses treat IT as “the person who fixes computers.” Technology decisions get made reactively: something breaks, buy a replacement; a vendor pitches new software, evaluate whether budget exists, implement if it does. This isn’t strategy. It’s firefighting. After 30 years in IT including roles as Head of IT for major organisations, the pattern…
Lack of computer skills costing businesses $9m/day
A lack of computer skills is costing Australian businesses around $9 million per-day in lost productivity, increased outsourcing and loss of business. More: VIDEO: Lack of computer skills costing businesses $9 million a day
