A website template or theme controls the look and feel of a website. Different platforms use one term or the other, but they mean the same thing: the design framework that shapes how the site looks and behaves.
What does a template or theme control?
A template or theme defines elements such as:
- Layout, which is how content is structured and positioned across pages
- Navigation and branding, including the placement and style of menus, logos and headers
- Mobile responsiveness, which is how the site adapts across different screen sizes
- Typography and colours, including fonts, colour palettes and spacing that reflect the brand identity
In platforms like WordPress and Squarespace, a theme is a starting point that can be configured and tailored to suit the organisation’s goals and branding.
Can a theme be changed later?
In theory, a theme can be changed to give a website a new look and feel without affecting the content. How well that works depends on the theme already in use, because some themes tie content to their own layouts and features. The platform also makes a difference, which our FAQ on choosing a website platform explains. A new theme on its own is one form of refresh, and our FAQ on the difference between a redesign and a refresh explains when that is enough.
Custom or ready-made?
Some solution providers develop their own themes. Every major website platform also has professional theme providers, and a ready-made theme is the more cost-effective option in most cases.
How we choose a theme
When we start a project, we ask for:
- The current branding assets, such as the logo, colours and fonts
- Examples of websites the organisation likes, whether competitors or styles that appeal
- Any specific layout preferences or functionality needed
This helps us understand the visual identity the organisation wants to convey. We then suggest suitable themes on the platform the site will be built on, and select and configure one that supports the organisation’s goals and is easy to manage.
What to look for in a theme
The hardest part of looking at theme demo sites is picturing them with the organisation’s own words, colours, photos and logo. The rule of thumb is to find a theme that is mostly similar to the vision for the site. Most things can be changed, but the more changes that are needed, the longer it takes and the more it costs.
Need help?
Theme selection and configuration are part of the websites we build through Solution Delivery.
