Responsive web design ensures your website displays correctly on all devices, regardless of screen size.
This means your site automatically adjusts for smartphones, tablets, laptops and desktops, giving users a consistent experience however they access it. You need only one website and one URL, which is cost-effective and good for SEO.
It also means the layout needs careful planning, so that content rearranges sensibly at every screen size.
Why is responsive design important?
- Most web traffic now comes from mobile devices – a site that doesn’t work well on a phone loses visitors before they’ve read a word.
- Google indexes the mobile version of your site, so if it isn’t optimised for smartphones, it may rank lower in search results.
- Responsive design also supports accessibility, making your site easier to use for people with different needs and assistive technologies. See how we built a fully accessible website.
All websites we build use responsive templates and themes.
How Google uses your mobile site
Google introduced mobile-first indexing in 2018, and by July 2024 it applied to every website. This means the smartphone version of your website is the primary version Google uses to rank your site.
Responsive websites automatically adjust layouts, fonts and images to fit different screen sizes, giving all users a consistent experience regardless of device.
Learn more about SEO best practices.
See it for yourself
Narrow your browser window on this site, or open it on a phone, and you’ll see the menus, images and layouts adapt to the space available. Every website we’ve built since 2011 is responsive, and you can see them in our portfolio.
Is your website hard to use on a phone?
The fix is either a refresh or a full redesign, and the cost difference between the two is large. Our FAQ on the difference between a redesign and a refresh explains which one suits your situation, and Solution Delivery is where we build it.
