In January 2025, a small group of us launched a petition to get accessibility improvements installed at Ivanhoe Station in Melbourne. Lilly, a local student who is blind, couldn’t travel independently because the platforms had no tactile ground surface indicators, the raised dots that let people navigate a station safely on their own. Her family and mobility specialists had been raising it for years. Nothing had changed.
Over 5 months, more than 10,000 people signed, shared and pushed the campaign forward. Local MPs, council members, disability organisations and journalists got involved too, drawn in by a clear story and consistent updates rather than any direct approach from us. On 1 June 2025, TGSI was installed on both platforms at Ivanhoe Station.
That campaign showed what actually moves a local issue from a frustration to a result: a focused ask, a real story, consistent communication, and the discipline to close the loop once it’s won. This toolkit turns those lessons into practical resources for anyone running their own campaign.
Community Campaign Checklist
A grassroots campaign achieved installation of accessibility upgrades at a local train station. This campaign checklist is based on that experience.
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If your campaign needs more than these resources can offer, ENVEE Digital can work directly with your organisation.