Built for community groups, advocates and everyday people trying to get a local issue taken seriously, this checklist sets out the 13 steps that took a grassroots petition from a few hundred Facebook likes to 10,000 petition signatures, ministerial engagement and a fully installed accessibility upgrade at Ivanhoe Station in Melbourne, Australia.
The checklist covers defining the problem and the goal, building a public presence, and keeping momentum through consistent communication, then moves into knowing when and how to approach the people with the authority to act. It finishes with the step most campaigns skip: closing the loop properly once the result is in.
Every step is grounded in what actually happened during a real campaign.
This resource provides general guidance based on our experience. Every campaign is different, and outcomes aren’t guaranteed.